The agreement between FeDerSerD (Federation of Italian Operators of Addiction Departments and Services) and Lottomatica has established the "GiocaResponsabile" (responsible gaming) service. This is the first completely free Italian phone and data helpline, which has dealt with problem gambling since 2009. It is managed by professionals who, in respect of anonymity, offer advice and guidance to people with gambling problems, and possibly to their family and friends. The phone line is available free of charge from all over Italy (landline and mobile). Problem gamblers who use the service are provided a completely anonymous telephone program of cognitive-behavioral therapy of about five months. It also provides innovative therapy services via chat for players who prefer not to use the telephone channel. Of course, these protocols are intended for those who can’t or won’t go to a specialized center. Helpline applicants are first advised to seek a center for pathological gambling addictions. Access to the service and all necessary information are available at www.giocaresponsabile.it.