Lottomatica has developed and made possible the Vincere da grandi ("Winning Big") project, to offer young people in disadvantaged neighborhoods of larger Italian cities the opportunity to play sports and music for free. The project was in cooperation with the Italian National Olympic Committee (CONI).
The initiative has involved over 800 young people, in four locations: at the Foro Italico (Italic Forum) in Rome; in Naples (Scampia) with Giovanni Maddaloni, president and master of A.S.D. Star Judo Club; in Palermo (Zen) with Rachid Berradi, Olympic athlete in Sydney in 2000, among the strongest middle distance runners on the Italian team; and in Milan (Quarto Oggiaro).
In 2016, "Winning Big" arrived in Corviale, on the outskirts of Rome, at the SSD Social Soccer Club, and in Rosario, in the province of Reggio Calabria, where young people can now play various sports for free.
In a setting of sport and educational excellence, all activities are guided by federal technicians and Olympic champions who closely follow the young people during courses in soccer, athletics, rhythmic gymnastics and freestyle football. Specific courses and activities have also been planned for young people with disabilities.
"Sport for all" is the shared goal of CONI and the Lotto Game for sports, culture and social promotion as a tool for community development.
The ongoing "Winning Big" project confirms Lottomatica’s belief, through the Lotto Game, in the importance of collaboration between public and private sectors to create useful public projects. The initiative with CONI offers an opportunity to enjoy sports as a tool for social inclusion.