Generazione Cultura

Generazione Cultura is the innovative project conceived and supported by Lottomatica in collaboration with the Luiss Business School and over 30 important Italian cultural institutions with the aim of enhancing the skills of young talents and enhancing the Italian artistic and cultural heritage.

The program includes an initial period of high-level training in the classroom (200 hours for 6 weeks), at the LUISS Business School, in which subjects such as Marketing of Art and Culture, Cultural Project Management, Adventure Lab, Digital Transformation and Communication are explored. and Workshop & Skill Improvement. Following this, a paid internship lasting 6 months in one of the over 30 cultural institutions, among the most prestigious in Italy.

The initiative is now in its third edition, the partecipants of this edition are 50, very young with an average of 26 years of age and very prepared: 110 is the average of their graduation grades. Ready to immerse themselves in this path, they come in practically equal from North Italy (30%), Central Italy (38%) and South Italy (32%), having passed most of them from long experiences abroad thanks to the programs Erasmus or similar. The historical-humanistic curricula are preponderant: 47% have studied philological-literary and historical-artistic antiquities, but we also have a good percentage of young people coming from economic studies (17%) of engineering (14%).

After the first training phase that saw the youngsters among the banks of the Luiss Business School in the months of November and December 2018, it is now time for internships at over 30 cultural institutions that are partners in the project. Spread over the entire Italian territory from Rome to Naples, Bari, Bologna, Florence and many other cities, the next 6 months will be spent in the various programs of internships selected for each individual on the basis of their curricula and the needs of the host organizations.

Angelica Montemurro, for example, graduated in Antiquities, philological-literary and historical-artistic, will take care of art teaching at the Museum Pole of the Campania region to build an increasingly virtuous relationship between schools and museums; Leonardo Tarchiani (who comes from the same training path of Angelica) has instead landed at the Bargello Museums (Florence) where he will implement the Institution's communication campaign also on social media; Vincenza Gabriella Pellegrino graduated in Civil Engineering and Architecture will be involved in a project of restoration, enhancement and use of the Archaeological Park of These are just some of the beautiful projects that will follow our talents in the coming months.

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